A well-crafted listing is your most important tool for attracting the right buyers. Here's how to create a listing that stands out and converts interest into offers.
How to Create a Listing
- Log in to your seller account and go to your Dashboard.
- Complete your profile if you have not already; a complete profile is needed to create a listing.
- Click Create New Listing.
- Work through the listing form (see below). You can Save Draft at any point and come back later.
- Click Publish Listing. Your listing goes live on the marketplace straight away.
What to Include in Your Listing
Basic Information
- Listing title
- Industry and business type — SaaS, e-commerce, content, agency, etc.
- Established date and location
- Short description — one paragraph explaining what the business does
- Asking price
Financials
- Annual and monthly revenue
- Annual and monthly profit
- Your reason for selling
Supporting Documents
Upload documents to your listing and choose, for each one, whether it requires an NDA. Financial and legal documents require one by default; a protected document opens only for buyers whose NDA you have approved. Recommended documents include:
- Profit & Loss statement (last 2 years)
- Analytics screenshots (traffic, user growth)
- Tech stack overview
- Customer list (anonymised)
What Is Public on My Listing?
Everything on the listing itself is public: the title, description, industry, asking price, revenue and profit. If you would rather not name the business, choose a descriptive title and keep identifying details, such as the website address, in NDA-protected documents.
How Long Will My Listing Be Active?
Your listing stays live until it sells or you take it down. You can edit it or delete it from My Listings in your dashboard at any time, unless it is under contract. When you accept an offer, the listing moves to Under Contract and stops taking new offers.
Tips for a Strong Listing
- Be specific — vague listings attract fewer serious buyers
- Back up your numbers — buyers trust revenue and profit figures they can check against documents
- Upload documents upfront — buyers move faster when due diligence materials are ready
- Set a realistic price — overpriced listings receive fewer offers and take longer to close