Citrus & Co.

Citrus & Co. makes handcrafted dehydrated fruit for cocktails, tea, grazing boards and gifts. Every slice is dried slowly and carefully, so it keeps the bright colour, aroma and flavour that bartenders and hosts look for. The result is a
beautiful, shelf-stable product that sells at a premium and travels well.

WHAT WE SELL
• Dehydrated lemon wheels: our hero product, "hospitality grade" for bars and hotels
• Apple slices and strawberry slices
• Curated gift sets and signature gift boxes
• Three packaging formats: resealable pouches, premium glass jars and gift boxes
• Retail prices from KSh 350; gift sets from KSh 1,350

HOW WE SELL
• Direct-to-consumer through our e-commerce store at citrusnco.com
• Wholesale to cocktail bars, restaurants and hotels, with volume pricing and custom packaging
• A social and content presence on Instagram (@citrusandco.store), Facebook, LinkedIn and our own journal/blog

WHY THIS IS A STRONG ACQUISITION
• Premium positioning: a polished brand, packaging and photography that already look like a shelf-ready national brand
• Healthy margins: low-cost raw fruit becomes a high-value, long-shelf-life product
• Two revenue channels: steady B2B hospitality orders alongside consumer and gifting sales
• Low operational complexity: a simple, repeatable process that's easy to learn and hand over
• Seasonal peaks: holidays, Valentine's and corporate end-of-year gifting drive high-value gift-box sales

GROWTH OPPORTUNITIES FOR A NEW OWNER
• Supermarkets, delis and premium grocery chains
• Corporate gifting contracts, a large and largely untapped market
• Hotel groups, airlines and event caterers
• Export to regional and international markets
• New products: orange, grapefruit, pineapple and cocktail infusion kits
• Paid social ads and marketplaces such as Jumia to scale online sales

WHAT'S INCLUDED
• The Citrus & Co. brand, logo and packaging designs
• The citrusnco.com domain and e-commerce website
• Social media accounts and all content and photography
• Product recipes and the full drying process
• Supplier and packaging contacts
• Customer and wholesale account list
• [Remaining stock and equipment, e.g. dehydrators]

HANDOVER
The founder will give full training and support for [4] weeks after the sale, covering production, suppliers and introductions to key wholesale accounts, so the business carries on without interruption.

WHO THIS SUITS
A food or beverage entrepreneur, an existing FMCG or gifting company adding a premium line, a hospitality supplier, or anyone looking for an established, beautiful brand they can scale.

Financial statements, supplier details and customer data are available to verified buyers after signing an NDA